When you know what you are working with, it helps PC technicians help you. You will get a lot further in a conversation with an IT person, when you know what it is, that they are asking you to tell them.

Getting help with your computer software can be easier when you know the correct terms to use. One of the biggest problems that new computer users have with technical support is not knowing how to correctly describe the problem that they’re having. And it isn’t fair to expect a tech support person to automatically know what a “thing-a-ma-jingy,” or “whatcha-ma-call-it” is.

The following describes the correct names for common components of software so that when you experience a problem, you can effectively describe an issue that you’re having and a technician can readily resolve it.

User interface - this is the visual design of a program. It may contain squares, boxes, words, icons, and buttons. If you’re experiencing insufficient memory for example, you might see black rectangles across the user interface of your software programs.

Title bar - this is the top-most part of a program that displays its own name or it may describe the contents displayed in another part of the interface. If a program is incorrectly coded, you may see a wrong description in this part of its interface.

Tool bar - this part of a program displays small icons across the top which represent tools. Clicking an icon will open a tool or process a command that might also exist on a program’s menu bar. Problems in this part of an interface are uncommon, however if you find yourself repeatedly clicking an icon with no results, you can correctly describe the problem by referring to the toolbar.

Minimize, Restore, and Exit buttons - these three buttons are usually located on the right-most upper part of a program’s interface and each allow you to minimize a program’s screen, restore it to its original size, or shut down the program completely.

Menu bar - this part of a program displays menu items and menu options. Some of the most common parts of a menu bar grants access to File commands, Open commands, Save commands, and Print commands. An example of an error in this part of an interface would be if an option was missing or grayed out (lighter in color).

Context menu - like the menu bar, a context menu displays when a user right-clicks on something. It displays commands just like what you see on a File menu or a Help menu.

Status bar - this part of a program is located at the bottom-most part of its interface, and it usually displays small messages that indicate the progress of a command or task. If programmed incorrectly, an application might display the wrong information in this area.

Scroll bar - this convenient tool allows users to move data up and down the computer screen.

Input box - input boxes are usually small rectangles that allow you to type data into a simple interfaces like a webpage or browser window. If you find that you can’t type information into one of these, you can effectively resolve the issue with a technician by calling it an input box, rather than a “white rectangle,” or “place to put in text.”

Check box - a check box is a small box that allows a user to indicate several choices among many. When clicked, a small “x” displays inside a box. Similar to the check box, a radio button allows a user to indicate a single choice among many. Problems with radio buttons and check boxes occur when a user makes one choice, but the interface reacts as if the user made many choices (or none at all). When describing a problem to a technician, be sure to indicate whether the problem occurs with a check box or a radio box. Computer novices mistakenly interchange the names of both of these controls.

Button - buttons perform a command after a user clicks them with a mouse. Problems occur when the text of a button is grayed out or if it doesn’t appear to sink into the screen when clicked.

I hope this helps you clear up your Graphical Interface terminology. The next time you are speaking with a tech, you may sound just as knowledgable as the person on the other end of the line. I don’t know how much this may help in the long run, but it always feels good to at least sound like we know what we are talking about.

If you are experiencing a slow starting or funny acting, problem prone computer, visit me online at www.comprevive.com or give me a call at 423-613-5590. If you would like to read all of my past articles from Nathan’s Plain Tech Talk, check out my blog at www.plaintechtalk.com/blog

Thank you for reading Nathan’s Plain Tech Talk.

Nathan Hull

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for.  For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).

If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you.  In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.

Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it’s too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.

Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

If you need a website for your business visit me online at

www.newportwebsites.com

If you are experiencing a slow trouble prone computer then visit me at www.comprevive.com

To read all of my articles online you can visit

www.plaintechtalk.com/blog

Nathan Hull

Nathan’s Plain Tech Talk