How To Build A Responsive Email List Using Popups!
- by Kevin Rohan
http://www.desktopbucks.com/go/xrahull/home
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No doubt in your daily internet activities you’ve
encountered a pop up or exit window while surfing
a web site. Does this form of marketing work?
YES it does! Not only is it effective but its
use now across a large number of web sites &
industries confirms its acceptance as an
important part of your advertising mix.
Besides having an existing web site & traffic
you are going to need an autoresponder service
to get started building an email list. A service
like aweber.com or getresponse.com will work
just fine.
The best type of pop up uses floating, or dhtml
windows. Some marketers call these slide or fly
in pop ups. It will bypass most filters unless
somebody has Java turned off. You can usually
set this type of pop window to slide into the
site your visitor is viewing.
From our experience and testing its best to
allow at least 30-60 seconds or even up to 2
minutes before activating the pop up. This
allows your web site visitor a chance to
inspect your web site and to see what your
product & services are about.
In the copy of your pop up have something
that says, e.g. “Congratulations, you’ve just
won a free subscription to Your Gardening
Newsletter, valued at $250. Fill in your name
and email address here.”
Make sure your pop up is also highly relevant
to your web site! There is absolutely no use
promoting something that has no bearing to
you or your web site. That’s just wasting a
good opportunity to build your email list!
Three important points to remember…
1. Use a floating, or dhtml window pop up.
2. Wait 30-60 secs before it activates
3. Make sure its highly relevant &
encourages your visitors to sign up!
So keep these points in mind and you’ll
discover an exciting way to your email
list simply by utilizing your current
traffic & visitors.
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(c) Kevin Rohan - All Rights Reserved
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