There is a major push going on right now, and that push is to bring broadband-internet services to ALL of Cocke County. Just this past week I attended a meeting with community and business leaders that was headed by Connected Tennessee. This meeting was the initial planning stage of the Cocke County eCommunity Leadership Team, who’s sole purpose is to begin the process of assessing Cocke County’s broadband infrastructure and support applications.

 

We are entering an exciting time for Cocke County, and it’s future will be impacted by the work of this leadership team. The Trail For Innovation will accelerate the availability and use of technology toward creating a better business environment, more effective community and economic development, improved health care, enhanced education, and more efficient government. With this in mind, let us start thinking of ways we can put this new technology to good use for our own businesses, and not only help in the spread of this fantastic technology, but also increase our revenue and our exposure.

 

Today I am going to be talking about using video and podcasting to help promote your business. These technologies are hot right now and are very powerful, but can be very frustrating, if the recipient does not have broadband internet service.

 

If you’re a small business, then it’s vital that you learn how to increase your company’s exposure and reach – and do it with a cost-effective method. Today’s consumers are devouring their information from seemingly tech-savvy entrepreneurs who know that video and podcasting through broadband deliver what most target audiences want – fast mobile access to their data.

 

If your company is online, then you probably already know the extent to which video is being used in marketing circles. People have it on their website, not to mention strategically placing it on social networks like YouTube to gain added exposure. Broadband connections are vital to a video promotion’s success because it allows you to deliver streaming content at a fast, steady pace.

 

Some small business owners are combining video and podcasting, often referred to as a vidcast or vodcast. The broadband system automatically allows users to download a streaming video clip onto their ipod and watch it wherever they happen to be.

 

The demand for video podcasting using a broadband connection is growing at a fast rate. Even audio podcasts are taking a backseat because consumers increasingly demand to see the information they’re seeking in action.

 

If your small business has a need to distribute video podcasts via a broadband connection, then you’ll simply create a file or stream and use your web server to upload it onto the ‘net for your customers to download and view at their discretion.

 

When a file is uploaded via broadband by the small business owner, the customer can access it and skip portions of the file if they only wish to see certain portions of the video podcast.

 

The streaming nature of the media lets the business owner use up less bandwidth on the servers. The end user, however, may experience a delay in the playing of the video podcast if the transfer speed is slow.

 

Video podcasting using broadband was first pioneered by the Dutch and began saturating the market in the Netherlands because the Dutch had a hungry appetite for this form of media, with close to 60% of the citizens utilizing broadband Internet connections.

 

It’s a form of information dissemination that operates like a win/win for both the publisher, or small business owner suing broadband, and his subscribers, who can access a video podcast on demand whenever they feel like learning something new.

 

If you or your business are not taking advantage of the power of broadband internet access, you really need to step up to the plate, and make the change today. Make a few calls to local service providers such as, Bellsouth/AT&T, Comcast, Hughesnet Satellite, and Charter. If they don’t offer access to your area yet, make sure that they know there is a big demand for them to do so. The price of broadband has dropped considerably and you can now get it at the same rates that dial-up was charging just months ago.

 

If you have any questions you would like to see answered in Nathan’s Plain Tech Talk email me at xrah2@bellsouth.net and I will try to answer them in a future article.

 

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