The avid collecting of small diecast cars all commenced with one company back in 1953. With a simple creation of a toy car for his young daughter, Jack Odell of Lesney Products kicked off a completely new niche of toys and collectibles that remain as well-known these days as they were over fifty years ago. Regrettably, Lesney Products, the original, founder of the Matchbox car, is no longer in business but Lesney Series Matchbox cars from its day are still highly hunted after.
From their outset, Lesney Series Matchbox diecast cars ruled the miniature diecast market. When originally introduced, they were untouchable. Lesney Products was the lead producer to recognize the market niche for little diecast cars and nobody had came up with anything yet to fill that need. The first car ever distributed was a green and red road roller designed to fit within a match box so Jack Odell’s little girl could take it to school. An immediate hit and using their bright matchbox marketing, 2 more cars were introduced. Those were a cement mixer and dump truck. With these three scale facsimiles, a new age came about catapulting Lesney Products to the prominence of toy making. The series was quickly enlarged to become established as the 1-75 Lesney Series Matchbox cars.
At this point in their annals, Lesney Series Matchbox cars were being marketed by a business known as Moko to develop the Moko Lesney Series. All of this grew to become the golden days of British diecast. The three worldwide companies each had market share and were profitable. They were doing fantastic and would emulate each other on advancements in their advancements. They were exclusive enough from one another that they were not in direct competition so it appeared all was good and none of these companies could make errors.
Lesney Series Matchbox cars quickly ran into direct competition from the US when Mattel came out with their series of Hot Wheels cars. Even though Hot Wheels cars were often fantasy cars and not replicas like Lesney furnished, they were flamboyant, faster, and had a functioning suspension. Their wheels permitted them to roll faster on tracks and solid exteriors. Lesney answered as quickly as they could but it wasn’t fast enough. In only two swift years, Lesney had lost their States hold on sales. Soon, the UK followed. They slowly rebounded for a short stint in the mid-70’s but by the end of the decade they were in crucial financial straits. Lesney went broke in June, 1982. As a result, the cars manufactured before this become much hunted after collectibles and still are today.
Read more about Matchbox Lesney cars and Matchbox Across America cars at http://matchboxcarsforsale.blogspot.com
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