Leverage is the ability to return a considerable advantage from a lesser investment – whether that investment is time, effort or money.

This is part one of a larger article. If you’d like to read the larger article right now, click Leverage Your Time, Energy & Money.

We generally think of leverage as the mechanical benefit that results from using a lever. In fact, Archimedes once boasted, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

But leverage isn’t limited to the physical world of mechanical advantage – it applies in many other conditions as well.

In business, Change Agents commonly speak of shifting one or more business “levers” in order to change the organization’s structure or performance. Unfortunately, in today’s world, those business levers are often perceived negatiavely, resulting in job cuts, down-sizing, bankruptcies, or other forms of corporate re-organization.

But leverage has many positive implications as well.

People apply financial leverage when they use borrowed funds to increase the return of an investment, or when they use options to control large quantities of stock at a cost far less than outright purchase.

Home businesses apply leverage when they work online. Simply by doing that, they’ve eliminated the limitations of geography (and largely, time as well) and leveraged their advertising dollars, since it requires about the same amount of money to create an announcement that reaches only a small number of people as it does to create an ad that is global.

If we were running a small “brick and mortar” store, we might be satisfied with a couple hundred visitors, but as an affiliate internet marketer, we want traffic numbering in the hundreds of thousands, or even millions – and not just any prospects, but highly qualified prospects.

We are using leverage when we use tools such as Google AdWords: we use the Gogle technologies to identify targeted traffic for us and send it to our website.

The Internet provides us with many forms of leverage, but they basically all boil down to the use of technology. Technology is one of the greatest categories of levers ever invented.

Most affiliate internet marketers are familiar with the use of autoresponders and search engines, etc., but they habitually fail to make full use of the technology lever in their back office processes – including everything from managing sales leads to fulfilling the order and taking care of the follow-on billing and customer service issues.

Those online businesses that take full advantage of the leverage that technology provides are the ones who will succeed in this competitive environment.

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