At the time when the Internet was at the sources, it was enough to use one key word. But for last years the quantity of words in search phrases has increased. Key phrases has become longer (now two-three-four words are used usually) and this process is not going to stop.

What does it mean from the point of view of copy writing? It is not difficult to write a text optimised under one keyword. Using disyllabic expressions is already some kind of a challenge. But when it comes to trisyllable or four-syllable phrases, the risk of sound heaps and messes essentially increases.

Why search phrases became longer?

Lengthening of search phrases is the result of prompt growth of number of Internet users. As the information volume constantly grows, it becomes more difficult to find particularly what you need. When there used to be thousand sites only, a word “marketing” in search gave out a pair of results from which you could choose the most suitable easily.

Every day we write something – letters, inquiries, statements, reports, and sometimes articles, dissertations, books or even advertising texts. In these documents we try to inform someone about something. Also we are surprised, when it does not occur, i.e. when our documents convince nobody, when our advertising “does not sell”, when our articles are not understood. And they are often even not read!

Why? – After all, these articles often have interesting information. – Yes it is simple because they are created with infringement of the rules tested by time. We will consider these rules in short.

Before to write…

Think of the purposes of the document and the most effective and economical ways of their achievement.

Appointment of advertising and the majority of documents – to “sell” the decision, idea, goods etc. I.e. to convince!

The analysis

It is not a secret that it is very important to have a good content on your web site. Writing content is not a problem if you know the subject matter of your web site very well and you can express your thoughts with writing words. But what if you do not know very much about the subject matter of your web site? Or you can not write? Or you have the lack of ideas? There are some ideas for you how to get good content for your web site.

1. Import of content.

Foreign Internet has a lot of useful content on various subject matters. A lot of this material is not represented in your Internet, so you have an opportunity to become the first representative or a translator of useful content. A lot of optimizers import content as this is a good and simple way to get unique content.

Optimizing your web site to searching engines you should pay much attention to the content that you palce on your web site. Every new article is a set of key words which will help to find your web site in searching engines. Unique content is appreciated not only bu searching engines, but by users too. Unique content has a lot of other advantages too.

But sometimes it can be difficult to find ideas fro writing content. This article gives you some of ideas that will probably help you to write good content for your web site. it also should be mentioned that the given list is not full and you always can add something from your own experience.

1. Writing documentation.

Web site building: usage of Google sitemaps

In this article we will talk about Google sitemaps, its essential elements and why it is an integral part of web site building. Let’s look at standard elements of any XML-file which is necessary for correct work of service Google Sitemaps:

First of all location – http://www.yoursite.com – the address of page of a site

The second thing is priority – here you establish a priority of concrete page over other page. Why it so is important? You have pages on your web site which for any reasons are more important, rather than others. Those pages on which, in your opinion, it is necessary to pay greater attention of a search engine, as a rule, have higher value of this parameter (0.0 – the least priority of page, 1.0 – the greatest, and 0.5 – accordingly average value). These values concern only pages of your file. The given field cannot affect your indicators in a search engine in any way.

Python generator:

For operation of this script it is necessary Python for version 2.2 which should be installed on your web server. However it is difficult for finding on many web servers. But if you are the excellent expert, usage of this method is the best variant for you.

You do not need to have an account in Google for usage of tools Sitemaps, but all the same it is desirable to receive it, since. In this case you can receive the statistical information on your site. If you already have other account in system Google: whether it is Gmail, Google Alerts and so on, – simply use any of them for an input and follow instructions.

The generator on PHP code:

Recently company Google presented the new mechanism of simplifying site indexing with the help of which any web wizard can create a so-called sitemap and offer it for codeindexing in Google. It is the fastest and simple variant which will allow indexing your site more often, giving to people who search through this retrieval system, the freshest information on your site.

This system has received appropriate name Google Sitemaps.

For the most effective usage Google Sitemaps technology on your site you should have in special way generated XML-file for sending of the information on changes of pages directly in Google. Technology XML (Extensible Markup Language – a stackable markup language) today on hearing as a lot of people XML for a long time already successfully use it. You for certain saw the orange icon on many web sites. Very often it associates with conducting blogs because blogs use XML/RSS-tapes for translation of the information.

Domain MOBI:

Solution on introduction of the new sponsored domain of top level MOBI was accepted at conference ICANN in Luxembourg in the summer of 2005. Having given in pressure from outside manufacturers of mobile phones, and also Microsoft companies, corporation ICANN has approved creation of the new domain of a top level in the first day of operation of the Luxembourg conference. New domain allowed band MOBI is intended for sites and the tools oriented to operation with mobile phones and wireless devices.

Originally appearance of allowed band MOBI planned on first half of 2006. Sites which can be putted in MOBI domain should support WAP technology or similar that is possess all specific to operation with mobile phones attributes – possibility of operation on the small screen, mainly text maintenance and a loading high speed.

To start to be engaged in search optimization of sites it is necessary to understand subtleties of this process. The given article will help you with that.

Probably, it is not necessary to speak once again about the importance of promotion of a site for success in business. After all the majority of the solid companies now conduct if not all activity, its lion’s share through the Internet and consequently, the success of business is directly proportional to success of a site. The success of a site directly depends on search engines – your site will be pleasant to them or not. Here also is a majority of problems – after all searchers much, and a site at you one, all will be not not pleased…

Blogs are a source of search optimization for the noncommercial organizations and its various programs and actions. Often lost in the sea of the events filling search results in a search engine, pages of the noncommercial organizations need increase in level of search optimization. Let’s come into a blog of a noncommercial association.

The noncommercial organization can benefit from a blog if the quantity of its members will be involved more volunteers increases, there will be good communications between members of the organization, with mass media and with general public. To reach these purposes, the blog should appear on page of search results in a search engine. If a little to take care of optimization of your blog the blog of your noncommercial organization will rise on the top of search pages.